User Experience Designer & Cognitive Science student

Currently in Zürich, Switzerland

UX Design & Neuroscience.. isn't that a bit weird?

We UX Designers are designing things to be used - to be used by people. But somehow we happen to not know much about these people, which is kinda weird. I think that psychology and neuroscience have a lot to offer. We can understand more about the very people that are going to use our products and then use this knowledge to make even better projects from the start. My skill set includes UX Design methodologies (I’ve been a UX Designer for 5 years now) to persuasive / emotional design, design for behaviour change, ergonomics and human factors. I have just finished my res.M.Sc. in Cognitive and Brain Science and I am currently part of the UX Design team of Die Mobiliar.

What can I do?

Concepts & strategy

What should we do, what do we know, what do we need to find out? It’s questions like these that need to be specified and thought through, to ensure that everyone know where we’re headed.

Prototyping & testing

It pays off to put something visual in front of the potential users as early as possible, to see how well it works and what needs to be improved. Early changes are cheap changes.

Analytics & optimisation

Things need to be shipped and these are rarely ever perfect. I can help to monitor and analyse the Analytics data to find out what can be improved - and how.

User research

How do users behave, what do they need? What is it that motivates them? Questions like these are interesting, but also crucial to ask - many factors impact a project, and it pays off to understand these.

What do my clients say?

  • Skier
  • Cyclist
  • Traveller
  • Photographer
  • Dog person


- Neuroscience -

  • Institute of Neuroinformatics

    Visiting Researcher

    February - October 2017 in Zürich, Switzerland

    I was a visiting researcher at the Neuromorphic Cognitive Systems Groups for an 8-month project, in which we examined concept learning capabilities of artificial neural network systems.

  • Utrecht University Medical Centre

    Visiting Researcher

    February - October 2016 in Utrecht, Netherlands

    I was carrying out a half-year research project using a high-resolution fMRI scanner with the aim of improving the brain-computer interface technology currently used in locked-in syndrome patients (as part of the Utrecht NeuroProsthesis Project).

  • Universiteit van Amsterdam

    M.Sc. Brain and Cognitive Science

    since August 2015 in Amsterdam, Netherlands

    I am currently doing an M.Sc. with a focus on "Cognitive Science". The focus of teaching was on two things; (1) mathematical modelling of brain phenomena (2) biological underpinnings of brain function, with many options on how these can and should be combined.

    Expected graduation: December 2017

    Grants received: Travel grant to attend a summer school in Waterloo, Canada

  • University of Westminster, London

    B.Sc. Cognitive Neuroscience

    September 2011 - June 2014 in London, UK

    I have received my B.Sc. from this University in Central London; it provided me with a wide overview of ways of understanding areas of the brain.

    Grade: First-class honours (1:1)

    Awards: I've been awarded with the High Achievers Award twice, as well as being a member of the Dean's List.

    Title of thesis: Examining the effects of a four-week condensed Mindfulness-Based Stress Reduction programme on the unity and diversity of Executive Functions

- UX Design -

  • Die Mobiliar

    Senior UX Specialist

    since October 2017, in Bern, Switzerland

    I’m currently part of the UX Design team of the oldest private Swiss insurance company, Die Mobiliar.

  • DesignLab


    February 2016 - October 2017, remotely

    I acted as a mentor for DesignLab to help the students of the DesignLab to get the best possible start to their UX endeavours!

  • Mushroom Media

    Experience Design Consultant

    November 2015 - February 2017, remotely

    I was working on a project about sustainability and sustainability reporting for the TV industry.

  • JustGiving

    UX Designer

    April - August 2015 in London, UK

    I was contracting a second time for JustGiving, the market leader of charitable giving online. During this tenure I headed up a group effort to address concerns around privacy and user control and the impacts this had on the overall user experience.

  • JustGiving

    UX Designer

    June - December 2014 in London, UK

    I was contracting for JustGiving, the market leader of charitable giving online. My main responsibility during this time was to lead the UX part of an app design (from scratch); I also headed up a redesign of the core of the product, the fundraising page.

  • Nitro Digital

    Experience Design Consultant

    April 2014 in London, UK

    I worked for Nitro Digital twice on short-term projects to support an ongoing project for a pharmaceutical client. I was involved in the creation of prototypes for testing as well as wireframing and interaction design.

  • Mushroom Media

    Experience Design Consultant

    April 2014 in London, UK

    I acted as a UX Lead for a project about social responsibility of TV companies. This involved getting an understanding of how the topic of social responsibility is important to TV companies, what these areas of importance are (and why they matter to the TV companies) and how a TV company can be gauged on how well they are doing in the respected area.

  • Time Out

    Experience Design Consultant

    July - December 2013 in London, UK

    I was hired by the well-known Time Out magazine for a one-week project; the collaboration was then extended and lasted six months. My responsibilities included to work on all channels, being responsible for the UX across the desktop web site, mobile web, and the newly-launched Time Out app. I have lead the efforts to redesign the payment flow for mobile, done conceptual and strategic work for a global responsive platform and carried out interaction design fixes to the company's iPhone app.

  • RightsTracker

    Experience Design Consultant

    July - August 2013 in London, UK

    I worked with RightsTracker during the summer of 2013 to create a detailed prototype that includes design elements and detailed interactions, which I have created using Axure.

  • TVEverywhere

    Analytics specialist

    January - March 2013 in London, UK

    This agency brought me in to carry out an extensive Analytics review for one of the leading museums in London.

  • TurtleMouth

    UX Lead and Project Manager

    August 2012 - March 2014 in London, UK & remotely

    I was made responsible for a bootstrapped start-up project, which has been paused for now. The idea was to give backpackers the power to connect to each other and share the local knowledge they have made in the remote places of the world. My responsibilities has included to do the strategic propositions as well as the UX and design planning, the project management of the design process and the hiring process for the development. The UX contained a very extensive strategy phase to assess the business potential of the business concept.

  • Digital White

    User Experience Designer

    April 2011 - June 2013 in London, UK

    Digital White is a small digital agency based in Parsons Green, London. I worked on projects for clients such as ISBA, CSI, Pirelli and InvestorBee. Due to the size of the agency I was working on all parts of the design process; my activity ranged from pitching defining strategy to producing interactive prototypes. I later specialised into the strategic side of UX Design and got more involved with the pitching part.

Key skills

Prototyping (Axure)
Digital Strategy
UX & Design methodologies
Usability testing
Google Analytics & Business intelligence
User Research

UX Portfolio

iPhone App

Charitable giving and fundraising - on the go.

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JustGiving iPhone App

I've been the lead UX Designer on the iPhone app project for JustGiving, working closely together with the visual design, product management and development teams.

See Live


Allowing charities to leverage their JustGiving network.

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JustGiving Campaigns

This was an interesting project as it entailed to understand the inner workings of different types of charities. I started the planning for this project and led a week-long workshop to collate the knowledge we've had about charities; the execution was then followed by my successor.

See Live

Time Out
Global app

How to find that good coffee around you. Or steak. Or beer.

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Time Out global app

This app was conceived in a cross-platform way; I oversaw the interaction design in the later stages of the app built and worked closely with the management as well as the development team.

See Live

Time Out Offers
Responsive payment platform

Optimising the payment experience of the Time Out Offers.

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Time Out Offers payment flow

The challenge here came from the limitations inherent to the technology used; as we had immense time pressure, I had to understand the limitations the technology posed and create a solution taking these into account; the conversion rate improved 3-fold following the release.

See Live

London Symphony Orchestra

Allowing young artists to shine.

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London Symphony Orchestra Soundhub

I've lead the UX of this project, which was carried out through Digital White. This platform, which allowed aspiring musicians to both market themselves as well as inform users about the LSO's programmes.

See Live

Incorporated Society of British Advertisers

The platform for British advertisers and agencies.

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Incorporated Society of British Advertisers

This project, which was shipped by Digital White, contained an extensive Information Architecture phase, in order to find the best structure for the 100+ pages and sub pages.

See Live
  • Skier
  • Cyclist
  • Traveller
  • Photographer
  • Dog person


Ever fancy working together?

Give me a shout, or simply drop by for a in Zürich.

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